Introducing the Broadway musical about Web3, the first ever funded by a DAO.
Crypto is changing the world, and our community is coming together to tell the story in a completely new way: musical comedy! We’ve assembled a Tony Award-winning creative team and plan to make our theater debut on Broadway in Spring, 2024.
Join the DAO to work behind the scenes with the creative team, reserve a limited run of 1,500 VIP tickets, and access exclusive perks and benefits.
Minimum participation of $1,000 in USDC or USDT, earns you 1 VIP ticket while supplies last.
The Concept
Calling all musical and crypto lovers! Imagine the story of crypto combined with the comedy of Book of Mormon, the heart of Legally Blonde, the realism of Hamilton. Crypto the Musical brings Web3 to existing fans and totally new audiences, with one woman’s story of escaping TradFi to join a crypto startup and the hilarious roller coaster ride that ensues.
It’s only natural that the musical about crypto be funded by a DAO. Join the DAO to receive a 1,500-seat maximum limited run of NFTs that will serve as VIP tickets. DAO members will also get behind-the-scenes access to the creative team and creative decision-making. More exclusive benefits are available to DAO members at higher participation tiers, until the $1.5M first tranche funding goal is reached. Next stop… Broadway!
How to Participate in Crypto: The Musical
Participation gets you limited run VIP tickets, exclusive experiences, and DAO access, following KYC.
Limited to 1,500 spots only or up to $1.5M.
Participation Tiers:
• 1 VIP ticket to Crypto The Musical!
• Exclusive access to a Crypto The Musical NFT exclusive album drop
• Complete Mezzanine benefits + 1 ticket to the red carpet premiere and afterparty.
• Mezzanine and Orchestra benefits + a meet-and-greet with the cast and director, backstage passes to select shows, and the opportunity to name one of the characters (subject to approval; if we don’t approve the name, you can be refunded).
• Mezzanine, Orchestra, Balcony benefits + an Executive Producer credit and an opportunity to make a cameo onstage (subject to approval at select performances; the cameo does not include spoken lines).
The Journey of
Crypto: The Musical
Crypto: The Musical is the brainchild of Amanda Cassatt, the marketing mind who brought Ethereum onto the world stage, and developed by Executive Producers Daniel Mertzlufft & Macy Schmidt (Ratatouille: The TikTok Musical; For You, Paige: The TikTok Musical) in collaboration with bookwriter Jackson Rickun and lyricist Kate Leonard.
It will be produced by Serotonin, the world’s leading Web3 marketing agency; Cliff Hopkins, former CMO of Instagram and Tony-award winning theater producer behind The Piano Lesson, The Inheritance, Slave Play, and The Prom; and Dori Berinstein, the four-time Tony-winning producer who has produced Broadway hits like Legally Blonde.
The creative team includes three of the leaders behind Ratatouille: The TikTok Musical, the viral sensation that leveraged the creativity and collaboration of social media to bring musical theater to younger audiences, while also raising over $1 Million for The Actor’s Fund.
Roadmap
ACT 1: Crypto Sounds of the Summer
To buzz up excitement across Broadway, the blockchain, and the entertainment industry, Crypto the Musical will kick off with live performances and a mixtape drop in Summer of 2022 to promote the show and its artists
Side A will feature songs from the musical’s score performed by some of the top artists on Earth. (Think: Grammy’s, Billboard, the Uber you took home last night). This will be the world’s first taste of the story of Web3 we will help bring to the stage.
On the flip side, Side B will feature remixes, covers, and cut songs by top emerging artists in the NFT and Crypto community. (Think: Crypto TikTok-meets-NFT Twitter).
Mixtape songs will be distributed in partnership with Audius.
We will use funds from DAO participation and limited run ticket and experience sales to onboard a General Manager, Director, and other key talent, and create the first two Acts of the musical to stage a 29 Hours presentation for Broadway investors. We will continue raising funds from accredited investors until we reach our fundraising target to go to Broadway.
ACT 2: Road to Broadway & Beyond
We’re designing the world’s largest, simultaneous opening night performance. From New York to LA, Tokyo to Sydney, Joburg to Hamburg, we’re casting top local talents and rolling out the red carpets.
Want in? Ticket pre-sales go live in both physical form and as NFTs. Get your opera glasses and stay tuned.
ACT 3: Opening Night & Beyond
This is when it gets real. We’re dropping international cast albums in multiple languages and producing opening nights all around the world.
DAO participants and ticket buyers will be the first to enjoy exclusive benefits and access to the musical, putting them at the forefront of this groundbreaking cultural moment. We’re all gonna make it.
Get Involved
Follow @TheMusicalDAO on Twitter.
Fund directly at CryptoTheMusical.eth
Email amanda@serotonin.co for more information on participation.